Author Jennifer May

Jennifer May is the founder and CEO of LifeCycle Aquatics. With her communications degree and design eye, she forged a career in the footwear industry where she led product development teams for the iconic brands Keds and OshKosh B’gosh. Jennifer left the corporate world in 2014 to launch, a site that helps parents shop for kids shoes. To stay busy, she taught swimming. Since then, she’s been managing the growth of LifeCycle Aquatics. When she isn’t in the pool she’s raising three kids, writing, or cooking healthy meals.